Limit unnecessary exposure
Review partner networks, locations, placements, audience expansion and content suitability.
Protection guide
Click fraud protection without guessing
Protecting ad spend starts with better evidence, tighter campaign settings and clean conversion data—not a long IP blocklist.
What click fraud protection should cover
Protection includes prevention, detection and recovery. Advertisers can reduce exposure through campaign controls, monitor post-click behavior and document suspicious activity when requesting a platform investigation.
Connect click and session data
Compare platform clicks with engagement, leads, click IDs and server logs.
Act on reproducible evidence
Exclude specific sources, fix tracking and report documented patterns.
Start with controls you already have
- Inspect invalid-click metrics and billing adjustments.
- Use presence-based location targeting where appropriate.
- Review search terms and add negative keywords.
- Audit display and audience-network placements.
- Import qualified leads or purchases as conversion signals.
- Protect forms with server-side validation and verification.
Why aggressive blocking can backfire
Shared networks, privacy services and mobile carriers can make many visitors appear under one source. Blocking them from one weak signal can reduce reach without fixing the real cause. A strong protection system explains confidence, evidence and the cost connected to each finding.
When third-party software becomes useful
Consider dedicated click fraud detection software when paid traffic is large enough that manual review is recurring, the same suspicious patterns continue, and the cost of reviewing traffic exceeds the subscription price.
Check the data you already have.
Start with a small CSV and identify which campaigns deserve a deeper review.